Linda Yaccarino is a well-known media executive who has made significant contributions to the world of advertising and television. She currently serves as the Chairman of Global Advertising and Partnerships at NBCUniversal, a subsidiary of Comcast Corporation, a position she has held since 2018.
Early Life and Career
Linda Yaccarino was born in Brooklyn, New York, and grew up in Long Island. She graduated from Babson College with a degree in marketing and went on to start her career in advertising. Her first job was at Ketchum Advertising in New York City, where she worked as an assistant media planner.
After working at Ketchum for several years, Yaccarino moved to Turner Broadcasting in Atlanta, where she worked in various roles for almost two decades. During her time at Turner, she played a key role in launching the CNN Airport Network and was instrumental in the creation of Turner Private Networks, which provided custom programming for businesses.
Yaccarino then moved on to become the Executive Vice President of Turner Entertainment ad sales, where she was responsible for advertising sales for TBS, TNT, Cartoon Network, and TruTV.
Career at NBC Universal
In 2011, Linda Yaccarino joined NBCUniversal as the President of Cable Entertainment and Digital Advertising Sales. In this role, she was responsible for advertising sales for NBCUniversal's cable properties, including USA Network, Syfy, Bravo, and E!.
Under Yaccarino's leadership, NBCUniversal's cable networks saw significant growth in revenue, with ad sales increasing by 50% between 2011 and 2017. She also played a key role in NBCUniversal's negotiations with advertisers for the network's coverage of the 2012 and 2016 Olympic Games.
In 2018, Yaccarino was promoted to Chairman of Global Advertising and Partnerships, a new role created specifically for her. In this role, she is responsible for driving revenue growth for NBCUniversal's global advertising business and developing partnerships with advertisers and agencies.
Impact on the Industry
Throughout her career, Linda Yaccarino has been recognized as a leading figure in the media and advertising industries. She has been named to Variety's Women's Impact Report and Forbes' Most Powerful Women in Entertainment list multiple times.
In addition to her work at NBCUniversal, Yaccarino is also a member of the Board of Directors for the Ad Council and the Television Bureau of Advertising. She has also been a vocal advocate for diversity and inclusion in the media industry, pushing for more representation of women and people of color both on and off screen.
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ฺBy Whybkk.com Updated May 13, 2023 0.03 am TH